For over 16 years, I have immersed myself in the wine & food world, seamlessly blending my passion for writing and wine education with drive to build exceptional hospitality and sales businesses.

Throughout my journey, I've had the privilege of delving into various facets of the wine world, from crafting compelling narratives to consulting on operational intricacies.

A highlight of my career has been the opportunity to spearhead the launch of numerous tasting room businesses in the picturesque landscapes of Northern California. These ventures not only showcased my ability to navigate the complexities of the hospitality and sales world, but also underscored my knack for turning vision into reality.

Beyond the tasting room, I've lent my insights to consulting projects focused on wine club operations, direct to consumer sales development, and overall business management, ensuring seamless experiences for enthusiasts eager to explore new varietals and vintages.

Whether you just need help with the day-to-day management of digital sales channels and CRM management, can’t find the time to sit down to write an email blast, or you are looking for someone to brainstorm business development ideas with, I’d love to work with you.